JOSEPH EPISCOPO & SONS
While these nationally ranked homebuilders have been successful for over 50 years, their marketing efforts failed to differentiate them from the competition. Our strategy was to leverage the fact that Episcopo & Sons is truly a family business, and connect that to a consumer insight about trusting the people that are invited into your home. Our award-winning “It takes a family to make a homeTM” campaign helped consumers feel more comfortable by inviting the Episcopo family to coexist with their own throughout the lengthy building and renovation process, resulting in a dramatic business increase and an unprecedented backlog of jobs and appointments.
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