FAR HILLS RACE MEETING
The Far Hills Race Meeting had grown from its modest beginnings as “The Hunt” to become the largest steeplechase in North America. Yet when the event faced declining attendance and consumer perception, they reached out to New Frontier to help elevate their brand into a true world class event. Our strategy was to revitalize the Far Hills Race Meeting through a two-tiered branding and outreach initiative. First, we created a new logo that maintained the brand’s heritage while ushering in a sharp new, contemporary feel. Next, we developed an impactful visual communication platform that was leveraged across multiple touchpoints, including online, social, print, and out-of-home. The new campaign ushered in a new era for the event, attracting new corporate sponsors, capturing global attention, and drawing record crowds of more than 35,000 to their most successful succession of events to date.