OVERLOOK MEDICAL CENTER
When Summit’s acclaimed Overlook Medical Center needed to create more impactful fundraising initiatives and community outreach programs through their nonprofit Overlook Foundation, they partnered with New Frontier to create a high-impact solution. We first created a brand name and a visual identity for their new series of local events, “Overviews from Overlook”, where medical professionals could connect with the community on a relevant topic in a local setting. We then gave the Overlook Foundation’s website a makeover, creating a relevant look and feel, and an easy way to donate – helping the Overlook Medical Center connect with a new generation of families and community members to raise funds for their equipment and facilities.
EVENT CONCEPT AND BRANDING