Enrollment Methods
How to Attract Performers to an Event
Enrollment
Methods
How to
Attract Performers to
an Event
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Allow yourself
to let go Breathe...and
let love The first thing is to know Virato...to feel his essence...his love. Read his words, learn what he does. If you are then ready to discover more, and to explore the excitement of creating an event in your area, here are some hints at making it a success. While your intuitive nature and Tantric creativity are the true essence to creating a successful event, a few material things to be considered are: good planning, networking and targeted promotion. |
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If you are a member of, or have access to a club or organization, you may be able to create an event within a month, however more often it takes two or more months to create an event. If you have the finances and the friends, you can have an event in a week! While e-mail lists are useful, we have found the best way to enroll participants is to personally invite them. To create the energy in an area, it's good to speak to groups of people at a time. Maybe hold little parties, and reproduce Swami Virato's words in print as necessary. Maybe a few display ads in the most appropriate publications, including newsletters, in your area. Entertainment weeklies are the best. Remember, publications often have long lead times. A well designed colorful flyer, 5 1/2 inches X 8 1/2 inches, (two to a 8 1/2 X 11 inch page) printed in quantities of at least 2,000 pieces. Place this flyer in at least 50 locations, and hand them to people. |
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Personal mailings of some of Swami Virato's words, and information on the event sent to at least 300 appropriate people is important. Send two copies and ask the recipient to hand one to a friend. Don't worry about where these people live. People have come from New Zealand to St. Petersburg, Russia to come to Virato's events... from Seoul, Korea to Dahlonega, Georgia USA. Send a press release and flyer to all newspapers, magazines, TV and radio stations within 100 miles of your location. Send to a specific name which you can get from the story bylines in your local newspaper(s). Be sure to also send to the newspaper Features Editor (get the name). It is best to personally visit the newspapers and magazines. A press release should include What, Where, When, Who, Why, and How in the first one or two paragraphs. If you have no experience in this area read a book or two. Also contact your radio stations that have a regular and/or morning talk format. See and speak with the program director or radio host...tell them that Virato is very popular on radio. This can be done by telephone. You may wish to use the name "Virato," rather than "Swami Virato" if you feel this would be more appropriate. Also place notices in all Internet locations and message boards. If you use AOL or Yahoo, search their directory for the keywords TANTRA and TANTRIC, and send messages about the event to these people. Another great way to get people to your website is to purchase very targeted keyword click thru ads in google Follow up with phone call to all the media. Suggest they do a story on this very unique and interesting man. Let the media know about the other media. See and print out Media. A properly created display ad of at least 1/3 page needs to go into both the monthly new age, metaphysical magazine/paper, and a couple of times in the weekly entertainment paper. This will be your highest cost, yet quite necessary. More often than not this will also get you a feature story. Also send a press release and several flyers to other organizations, new age groups/bookstores, Hindu groups, psychologists, Osho groups, health food stores, medical doctors, massage therapists, engineers, computer programmers, artists and writers. Whenever possible physically place flyers on every bulletin board you come across. Leave abundant quantities of flyers at metaphysical book stores and health food stores/restaurants. Follow up with a telephone call. Go to new age/metaphysical lectures, couples events, gatherings, parties and leave flyers and Virato's words, and talk about the Tantra event coming to everyone you meet. Make it a happening! Unity and Unitarian/Universalist churches are important. A few lectures on the subject by you, yourself would be very good. Don't worry that you are not a public speaker...this is only a limiting belief. Give flyers to people and ask them to give to their special friends. Have your telephone number prominently displayed so people can call you for details. Also include the Nepal Institute website. Swami Virato will be honored to speak with anyone who has questions. To reach him, send e-mail. It is good to have friends assist you. Maybe even ask around for someone into Tantra with publicity experience. Again...make this a joy filled adventure... Become a Theatre Tantra Producer
Nepal
Institute | Russian
Fantasy | Tantra
Books |