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Profile Targeted by...
LIFESTYLE_______________________________________
Here is a composite of a VIRATO LIVE! viewer. He or she (52% female) most likely also listens to NPR, is Internet savvy, probably voted for Al Gore in 2000, and Barack Obama in 2008, he or she surely knows what organic means, and is bright enough to understand the program's topics and guests...or is interested in learning.
Sprinkle the composite liberally with those exploring their inner selves through metaphysics, spirituality, and expanded consciousness.
Now, dose with former (and current) hippies, tarot card readers (and a few card-carrying "new agers"), yoga aficionados, crystal gazers, Tommy Chong flashbacks, tree-huggers, and a few wannabe revolutionaries.
Sparingly add peace, human and animal rights activists, and those who recognize the unconsciousness of war and the need for exposing a dysfunctional society at the forefront of their activism. A good portion are Cultural Creatives.
They also magically find plenty of disposable income to share with our advertisers. Maybe it's because they're not addicted to spending their money in the malls or on fashion and "made-in-china" trinkets from Wal-Mart.
This is of the radio show.
5/20/08AGE _____________________________________________________
15-25
7%
25-35
19%
35-45
25%
45-55
22%
55-65
23%
Over 65
8%
GENDER _______________________________________________
Female
52%
Male
44%
No reply 4% OCCUPATION _________________________________________
Service Industries
19%
Professional
17%
Retirees
9%
White Collar
13%
Blue Collar
8%
Students
4%
Other or no reply
30%
INCOME _______________________________________________
Under $6M
1%
$6-$25M
7%
$26-$45M
21%
$46-$66M
31%
$66-$86M
20%
$85-$100M
12%
Over $100M
8%
The above income figures represent 42% of those surveyed
INTERESTS ___________________________________________
Ecology/Environment
96%
Holistic Health
92%
Nature/Natural Living
84%
Spirituality/Metaphysics
78%
Alternative Politics
68%
Travel/Adventure
66%
Arts/Crafts
34%
Philosophy
32%
Vegetarian/Vegan
23%
OTHER ________________________________________________
Own Home, 39%
Rent, 52%
Other, 9%
Own Automobile
90%
Internet
and/or
Usageless than once a week: 3%
less than 1 hr/day: 29%
more than 1 hr/day: 42%
more than 2 hrs/day: 21%
more than 4 hrs/day: 5%
Have E-mail
96%
Survey completed 5/20/08
NFMS Marketing Services
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